Our Story
I'm Jessica Kelly, an expert traditional herbalist with over 25 years of botanical healing experience.
I create all formulations, extracts, and infusions for our products. I identify which plants to harvest, how to harvest them, and when optimal potency occurs. I also supervise sourcing of all ingredients. I am fluent in German and Dutch, which gives me access to centuries of European herbal wisdom and healing knowledge and allows me to collaborate with professional herbalists across Europe.
My husband is a successful international touring songwriter, singer and musician who has performed in stadiums and appeared on major TV and radio stations. In recent years he has used his expertise to develop our family band.
Being surrounded by wonderful musicians has become an endless inspiration for my work as a traditional herbalist.
MY TEAM
Evelyn, my oldest daughter, is my herbalist apprentice learning plant identification, contraindications, and botanical combinations. She researches current self-care product problems and dangerous ingredients that compromise long-term health.
Adam, my husband & Michael, my oldest son, handle the physical demands, so I can focus on the formulation processes: wild-harvesting expeditions, order fulfillment, and production support.
WHAT WE OFFER
We create small-batch, herbalist-formulated products to ensure maximum freshness and potency. Every formulation comes from my 25+ years of botanical expertise. No guesswork, no shortcuts.
You won't find synthetic fragrances, petroleum derivatives, or endocrine disruptors in our products. I choose each ingredient for its documented healing properties and proven safety record.
Unlike "naturally-derived" products, which are often synthetic products in disguise, our products are truly natural. We preserve the full plant matrix - the co-factors and synergistic compounds that make botanicals truly safe and effective.
What goes on your skin matters, and we treat it with the respect it deserves.
WHY IT MATTERS TO YOU
While the beauty industry markets "cutting-edge science," "breakthrough discoveries," and "clinically proven" formulations, most skincare is loaded with synthetics and harmful ingredients disguised as "natural" that actually accelerate aging. These products have been "associated with a variety of chronic diseases, including cancer, respiratory conditions, neurological disorders, and endocrine disruption."¹
Only 18% of claims in cosmetics commercials are believable.² After decades of these "revolutionary breakthroughs," people look older, need more procedures, and suffer increased sensitivities.
Our herbalist-formulated products use ingredients proven safe and effective for thousands of years, working with your skin's natural processes to heal and restore, not against them.
Ready to experience the difference? Explore our products
References:
¹ "The dark side of beauty: an in-depth analysis of the health hazards and toxicological impact of synthetic cosmetics and personal care products" - PMC (PubMed Central), National Institutes of Health. https://pmc.ncbi.nlm.nih.gov/articles/PMC11381309/
² "Validating Believable Beauty Claims" - Global Cosmetic Industry, citing Time.com research on 289 cosmetic advertisements in consumer magazines. https://www.gcimagazine.com/consumers-markets/article/22366404/validating-believable-beauty-claims
